For Immediate Release

Attendance tops 2,800 at IdN Fresh Conference 2002/Singapore

IdN, organizer of the IdN Fresh Conference 2002/Singapore today announced the overwhelming success of its third IdN Fresh Conference. A record-breaking 2,800 attendees per day visited Halls 2A & B in the Singapore EXPO on 26/27 April 2002.

"We are thrilled by the success of the IdN Fresh Conference 2002/ Singapore," said Laurence Ng, publisher of IdN magazine. "The enthusiastic support contributed by Asian creative communities to this event convinces us that the creative industry in Asia will take a very important role in the worldwide creative industry of the future."

Outstanding Speaker Line-up
Asia's largest-ever creative conference featured thirteen individual speaking sessions, as well as a round-table discussion offering a comprehensive agenda. Speakers included:

Andries Odendaal of Wireframe Studio
Amy Franceschini and Peter Sascha of Futurefarmers
Lopetz and Heiwid of Buro destruct
Joel Baumann and Tom Roope of Tomato Interactive
Joshua Davis of
Michael Schmidt and Toke Nygaard of
Neville Brody of Research Studios
Shinichiro Kitai and Yoshizo Yoshimura of DevilRobots
Simon Sankarayya of Digit
Stefan Sagmeister of Sagmeister Inc.
Ryota Kuwakubo of
Yugo Nakamura of

Sessions by Aaron Tavakoll of Apple speaking for Adobe, Russell Brown of Apple Computer and Allen Ellison of Macromedia set the tone for an educational and inspiring event.

A Real International Event
Among the 2,800 attendees, 60% were overseas delegates. Apart from Singapore-based attendees, topping the list of those attending IdN Fresh Conference 2002/ Singapore, were visitors from Malaysia, Indonesia, India, Philippines and Thailand.

Attendance soars at the EXPO and the Gallery
The exhibition and the gallery, held alongside the conference, drew more than 5,000 enthusiastic visitors over the two and a half-day show period. This time round, the Fresh Conference featured a bigger exhibition and gallery than the previous conferences.

As an integral part of the exhibition, many leading companies from the creative industry introduced cutting-edge applications and technology, including desktop publishing, web and motion graphics.
The Gallery was divided into two parts - Artwork Gallery and Installation Gallery.
Artwork Gallery displayed winning entries from the IdN decade Design Awards, while the Installation Gallery - IdN's first installation gallery in Asia - showcased interactive pieces constructed by Tomato Interactive, Graham Plumb, Ryota Kuwakubo and four institutes from Singapore and Malaysia - Lasalle Sia, Nanyang Polytechnic, The One Academy and Multimedia University. Those installation pieces shown in the installation gallery were mobbed by crowds all the times.

Photos of the conference, the EXPO and the gallery are now available at:

Media Contact:
Christy Ko
IdN Magazine
(852) 25285744 ext.212

IdN is a bimonthly digital design magazine. Since1992, IdN has established a solid foundation and has become a leading authority in the digital-design publication field, covering the Asia-Pacific region. It has earned a reputation as a reliable source for the most up-to-date information on the current market trends within the design community. Currently, IdN is published in four editions, Asia-Pacific & Australia in English, China/Hong Kong & Taiwan in Chinese.

About IdN Fresh Conference
IdN Fresh Conference, a remarkable event dedicated to the ideal of being FRESH itself and bringing a breath of FRESH air to the creative community, has successfully brought people together from across the world to meet face-to-face and exchange news and ideas in Hong Kong in February 2001, Sydney in September 2001 and Singapore in April 2002. All conferences have been a resounding success - as evidenced by the sell-out Convention & Exhibition Centre crowd and the animated feedback from conference attendees.